The Business, Marketing, and Finance Career Cluster® focuses on careers in planning, organizing, directing, and evaluating business functions essential to efficient and productive business operations.

2025-26 Programs of Study Guidebook

2024-25 Programs of Study Guidebook

Accounting

The Accounting and Financial Services: Accounting Program of Study teaches students personal and professional money management skills. Students will use a variety of analytical tools and software platforms to understand and evaluate how money flows through a business, establish personal and/or business budgets, prepare and interpret financial statements or even build a personal investment portfolio. By choosing the courses offered in this program students will learn the skills needed to prepare for financial service careers including accounting, banking, corporate finance, auditing, and financial planning.

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Personal Finance

The Accounting and Financial Services: Personal Finance Program of Study teaches students personal and professional
money management skills. Students will use a variety of analytical tools and software platforms to understand how to establish personal and/or business budgets, understand security and investment operations, or even build a personal investment portfolio. By choosing the courses offered in this program students will learn the skills needed to prepare for personal financial service careers including investment banking, insurance, and financial planning.

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Business Management

The Business Management Program of Study leads students in future ready soft skills such as teamwork, communication and collaboration. Students will learn how to manage projects, staff an organization, and set workplace policies. Students will find solutions to the changing global marketplace, including legal conduct, and how it influences industry environments and operations

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Entrepreneurship

Through the Entrepreneurship Program of Study, students will learn the necessary skills to plan, develop, and launch a start up business. During this process students will explore various business opportunities, complete a feasibility analysis, create and organize a plan to promote business and its products and services, and determine the return on investment and potential profit.

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Entrepreneurship: INCubatoredu

The Uncharted Learning entrepreneurship curriculum provides true engagement in a learn-by-doing, real-world setting. Students learn and apply business start-up practices and concepts to projects they’re passionate about. They build, test, learn, apply – embracing the cycle of experimentation, which is core to entrepreneurship and great training ground for life — they get comfortable with failing and learning from failure. Working in teams and being supported by a dynamic mix of teachers, coaches, and mentors, all translates to deeper learning and skill building.

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Marketing & Sales

The Marketing and Sales Program of Study teaches students how to collect information to determine potential sales of a product or service and/or create a marketing campaign to market or distribute goods and services. Through this program of study, students will learn the skills necessary to understand and apply data on customer demographics, preferences, needs, and buying habits.

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Real Estate

The Real Estate program of study allows students to explore the constantly changing world of Real Estate sales, investment, development, law, and ethics. Students will work towards earning their Real Estate Salesperson license for the state of Texas and getting the Real Estate endorsement for graduation. Throughout this program, students will have the opportunity to connect and collaborate with industry leaders in the area to further enrich their knowledge and understanding of the real estate profession.

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